Strategic Narratives in Public Communications of Leaders of States With Different Political Regimes

The study aims to uncover the complex dynamics of constructing and disseminating strategic narratives by political leaders of states with different political regimes. The first chapter of the research conducts a theoretical analysis of the concept of strategic narratives in the context of information and hybrid warfare, theories of political communication, and political regimes. In the second chapter, the research meticulously analyzes 100 instances of public communication from the leaders of Germany, the USA, Hungary, and Russia. Each country is classified as a separate political regime and/or as a separate political communication strategy. Focusing on key periods for each country, such as Olaf Scholz's chancellorship, Donald Trump's presidency, Russia's narrative post-2022, and Hungary's democratic decline since 2010, the study aims to identify similarities and differences between the constructed strategic narratives. For analysis, an intertextual narrative content analysis method was developed with elements of frame analysis and a model with a partially open-coded table based on five analyzed blocks, totaling 17 categories. This research not only contributes to academic discourse in the field of political communication and international relations but also provides practical significance for policymakers, journalists, and media professionals engaged in or analyzing political communication.