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Creation of Non-Linear Video Art: Exploring Link Between Information Overload, Aggression and Apathy

Student: Anosova Mariia

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Media Communications (Bachelor)

Final Grade: 8

Year of Graduation: 2024

The graduation thesis is dedicated to the phenomenon of information overload and its connection with aggression and apathy. The project aims to create nonlinear video art that vividly demonstrates the problem of the modern individual in society with its endless streams of data. The work not only offers a visual representation of these issues but also contains an analysis of theoretical research and creative works on the topic of information overload. The project also includes the creator's own artistic vision and an assessment of its likely impact on the viewer. Making nonlinear video art is the central part of our creative work. To form a powerful emotional impact on the viewer, we utilized modern technologies and artistic techniques that immerse the audience in a state of info-anxiety. Animation, motion- and VFX-design, speeding up and slowing down frames, and creating a cacophony in the audio accompaniment that’s all help us to create a unique viewer experience. At the same time, the nonlinear narrative structure illustrates the chaotic nature of life in a data-overloaded space and influences the perception of reality. Overall, the project covers important social and psychological aspects of media impact, as well as explores methods of artistic expression through screen art. The work also discusses the legal aspects of creating and distributing video art, demonstrating a comprehensive approach to our research. Furthermore, the work has educational potential and is aimed at the younger generation, who may find it difficult to absorb academically structured information due to clip thinking. An important aspect of our work is the impact on emotional intelligence and the challenge of evoking empathy among “zoomers”. Moreover, the research is also beneficial for a more mature audience, aged 26 to 45, who regularly encounter vast amounts of information due to their professional activities. Thus, our work is an important link in understanding the complex interrelationships between technology, art, and psychology. It offers an original approach to investigating information overload and its impact on individuals and society.

Full text (added May 10, 2024)

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