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  • Impacts of YouTube on Traditional Television and Adherence to Traditional Media Standards. Comparative Analysis of Traditional and Youtube News Content in Nigeria and Ghana

Impacts of YouTube on Traditional Television and Adherence to Traditional Media Standards. Comparative Analysis of Traditional and Youtube News Content in Nigeria and Ghana

Student: Akpa Uzochukwu margaret

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Contemporary Journalism (Master)

Final Grade: 10

Year of Graduation: 2024

The study investigates the impacts of YouTube on Traditional media and the evolving media landscape in Africa particularly Nigeria and Ghana. With the rise in social platforms and changes in news consumption, the research aims to provide a comparative analysis of news contents and its alignment with ethical journalistic standards in African settings. The study adopted a qualitative method using content analysis for YouTube and conventional media stations with a focus on Journalistic values such as accuracy, impartiality, objectivity, and visuals. The researcher analyzed 200 data collected from Nigeria and Ghana on YouTube and traditional television for this analysis and a codebook was used to code the units of analysis generated. The study intends to emphasize the significance of sustaining journalistic standards amid rising digital space and news consumption.

Full text (added May 10, 2024)

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