Features of the Promotion of Educational Content on YouTube in Russia in 2017-2023

Student: Kartunova Angelina

Educational Programme: Media Management (Master)

Final Grade: 9

Year of Graduation: 2024

his paper identifies the specifics of educational media content and analyzes the evolution of the educational video content market in Russia on YouTube in the period from 2017 to 2023, as well as the features of its placement and promotion on YouTube in Russia. Also, as part of this work, a study was conducted aimed at identifying criteria for the effectiveness of methods for promoting educational video content on YouTube. The results of the study were tested on the student's YouTube project "Galya, where are the geese?".

Full text (added May 10, 2024)

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