The Role of Screenwriting in Creating a Transmedia Video Podcast (Project Quiet on Set)

This final qualification work (FQW) examines the evolution of podcasting with a focus on video podcasts, their role and popularity in the modern digital landscape, and the specifics of their transmedia adaptations. The research begins with an analysis of the historical context and development of podcasts, including their emergence and spread in Russia, supported by statistical data and market trends. Special attention is given to the project "Silence on Set," which serves as a case study. This project is a guide to film professions, formatted as video podcasts with additional media extensions such as text articles, audio podcasts, and vertical clips. The aim of the work is to develop scripts for the first three episodes of the video podcast, taking into account the features and requirements of transmedia storytelling. The study describes narrative techniques and methods that enhance audience engagement and interest, such as the use of cliffhangers, flashbacks, and strong openings. It also explores various ways to adapt content to the specifics of different platforms, such as YouTube, Telegram, and VKontakte. The work emphasizes the importance of quality script development for the successful implementation of transmedia projects and proposes specific audience interaction strategies, including giveaways, collaborations with bloggers, and the integration of QR codes for project navigation. The FQW also includes a competitive environment analysis, identifying the strengths and weaknesses of similar projects, allowing for the formulation of recommendations for improving and expanding the "Silence on Set" project. Finally, the prospects for further development of the project and the possibilities of its integration with major online cinemas are discussed.