The Transformation of Alternate Distribution Channels of Content of Russian Media in 2020-2024

The relevance of this study is related to the fact that in the period 2020-2024, a number of events occurred in the world that greatly influenced the media market, in particular, the distribution of Russian media. The aim of the study is to investigate the specifics of the transformation of additional content distribution channels in the Russian media in 2020-2024. To achieve this goal, the following tasks were solved: - The events that influenced the Russian media market in 2020-2024 are considered. - The channels of additional distribution in the Russian media have been systematized. - The concepts of transformation of additional distribution have been studied. -The channels of additional media distribution have been analyzed. - Strategies, trends and prospects for the development of additional content distribution channels in the Russian media have been studied through expert interviews. - The channels of additional distribution of selected media in 2020-2024 are compared. - Priority directions of additional distribution of Russian-language media by channels and topics have been identified. The scientific novelty of the study lies in the fact that this work represents one of the first attempts to analyze the transformation of additional distribution channels of Russian media in the period 2020-2024. The practical significance of the study. This research may be useful: · firstly, to further explore new media distribution channels; · secondly, to build an effective distribution and select suitable additional channels. In the course of the study, it was possible to complete the tasks set. The events that significantly influenced the Russian media market in 2020-2024 are highlighted. These include the COVID-19 pandemic and quarantine restrictions, which led to an increase in traffic to news content, as well as an active transition of consumers to modern Internet resources. The political situation in the country, in particular, the blocking of social networks, which changed the logic of interaction between sites and agencies with advertising partners and led to financial problems due to reducing advertising revenue.