Demand for Music as a Form of Entertainment and an Object of Fan\'s Culture: Sales of Music Products as Physical Albums in Time of Streaming Services\' Development

Student: Varvara Lavrenyuk

Educational Programme: Economics (Bachelor)

Final Grade: 9

Year of Graduation: 2024

The music industry has undergone significant changes since the 2000s, due to the rise of streaming platforms. These changes have led to a decline in sales of physical music albums. However, in recent years, there has been an increase in album sales, possible due to a renewed appreciation for collection of music goods and the growth of the fan culture. A study has found a positive correlation between streaming music and the purchase of physical albums, especially in the K-pop genre, which has a well-developed fan culture. Factors such as country and album "quality" seem to have no impact on physical sales.

Full text (added May 10, 2024)

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