The Author and Their Creation: Writer\'s Reputation and Book Characteristics as Determinants of Demand in the Fiction Market

Student: Zakharova Yuliya

Educational Programme: Economics (Bachelor)

Final Grade: 8

Year of Graduation: 2024

Reading remains a popular pastime, but it is difficult to predict bestsellers due to subjective and objective factors. The quality of a work, as evidenced by ratings, awards, and expert recognition, is a major determinant of demand because books as works of art are experiential goods. Literary awards, by increasing a book's visibility and the reader recognition, serve as both quality signals and marketing tools. However, in some cases, an author's popularity, even without a high artistic level, can lead to market success. The study aims to quantify the impact of author's reputation and book characteristics on demand in the Russian literary market.

Full text (added May 10, 2024)

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