Advantages and Disadvantages of Market Entry Strategies of International Manufacturing Companies on Developing Markets: in Case of AGC In Turkey and UAE

Student: Guzeva Darya

Faculty: School of Innovation and Entrepreneurship

Educational Programme: International Business (Master)

Final Grade: 7

Year of Graduation: 2024

In modern world, companies have more and more opportunities to expand their presence around the world through internationalization. For many companies, entering new markets is the most important method of growth, allowing them to expand their influence and increase profits. The openness of the global economy, combined with achievements in various fields, further expand these opportunities. However, entering a new market requires a well-defined strategy. There is no universal approach that can be applied to every company or market.

Full text (added May 12, 2024)

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