Features of Marketing Strategies of Electronics Manufactaring Companies on Home and Host Markets Exemplified by Apple in the US, the UK and South Korea

This master thesis explores the features of marketing strategies of electronics manufacturing companies on home and host markets, using Apple as a case study in the US, the UK, and South Korea. The theoretical aspects of marketing strategies of international companies are discussed, along with a literature review of marketing strategies of international electronics manufacturing companies. The theoretical background of marketing strategies of international electronics manufacturing companies on home and host markets is also examined. An analysis of Apple's marketing strategies in the USA, the UK, and South Korea is conducted, providing an overview of the international electronics manufacturing industry and a detailed examination of Apple's specific marketing strategies in each country. The findings and recommendations of marketing strategies of electronics manufacturing companies on home and host markets are presented, including key findings on marketing strategies and recommendations for both current companies and future research in the field. This thesis aims to provide valuable insights into the marketing strategies of electronics manufacturing companies operating in different markets, using Apple as a prominent example.