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Web Guide for Designing Projection Interfaces and Graphics

Student: Polina Mazitova

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Final Grade: 8

Year of Graduation: 2024

This project explores the intersection between contemporary product design methods and the rapidly evolving landscape of digital technologies. Specifically, it focuses on Augmented Reality, Virtual Reality, and related digital content creation tools. The research aims to uncover the complex challenges and opportunities involved in integrating these advanced technologies seamlessly into design processes. By doing so, it aims to provide designers with a better understanding of how to take advantage of these technologies in innovative ways, thus contributing to the development of new and improved products.Through an interdisciplinary approach, this study aims to equip designers with the necessary knowledge, tools, and resources to confidently embark on new projects. The project includes quantitative audience research, benchmarking, trend analysis, market volume analysis, business model building, competitive market analysis, product mechanic analysis, hypothesis setting and testing, brand platform creation, brand identity design, quantitative research conduction, creating a minimum viable product, preparing advertising messages, creating visual studies, designing service interfaces, and conducting advertising campaigns. While the study is limited by the constraints of the student project, which include time constraints and technical limitations of web services, it represents a significant step towards integrating augmented reality, virtual reality, and digital content creation tools into contemporary design practices.

Full text (added May 12, 2024)

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