Similarities and Differences of Response Strategies of International Technological Companies to Sanctions Implemented on Foreign Markets: the Case of Xiaomi, Lenovo, Microsoft and HP in Russia

Student: Anna Arabey

Faculty: School of Innovation and Entrepreneurship

Educational Programme: International Business (Master)

Final Grade: 7

Year of Graduation: 2024

This research work analyzed the similarities and differences of response strategies of international technological companies to sanctions implemented on foreign markets. The analysis was carried out using the cases of Xiaomi, Lenovo, HP, Microsoft in Russia. The response strategies used by these companies were reviewed, and similarities and differences between these strategies were identified.

Full text (added May 12, 2024)

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