Exhibition Project That Thematizes Visual Images of Marketing and Advertising

Student: Bogatyreva Elena

Supervisor:

Educational Programme: Contemporary Art Practices (Master)

Final Grade: 9

Year of Graduation: 2024

In the course of a visual study on the topic "Marketing images. Strategies of representation" information was collected, sorted and analyzed the data obtained, with the help of which the conceptual base and pool of artistic images necessary for the further exhibition project were based. The purpose of the research was to search for visual keys and components to create an exhibition project. The objectives of the study were to sort out numerous visual cliches associated with marketing images, to detect logical and conceptual patterns and patterns when working within a given topic. The results of the study include a deeper understanding of the use of marketing images in contemporary art, the need for their application and the basic principles of working with them.

Full text (added May 13, 2024)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses