Cycling equipment brand

Student: Vilyanova Kristina

Supervisor:

Educational Programme: Design (Bachelor)

Final Grade: 9

Year of Graduation: 2024

The topic ‘Cycling kit as a billboard’ helped the author to reach certain visual solutions in the process of working on the final qualification work. Analysing a large number of design solutions in working on this type of task, as well as identifying trends and features in the expressive means of this industry helped to better understand how to make a quality product. According to the results of the research the origins of the visual language of cycling sphere were found out, interesting instances of equipment were found, which show limitless possibilities in working with media. It also revealed the relationship between the historical heritage of the heyday of cycling and modern trends in equipment design, which consists in the active work of logos on the entire surface of clothing in different sizes and shapes.

Full text (added May 13, 2024)

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