Branding of "17acres" Honey

This research paper examines the aestheticization of the natural hexagon form in design. The relevance of the topic is due to the increasing interest in natural forms in modern design, as they contribute to creating a harmonious and eco-friendly space. The aim of the work is to study the features of using the hexagon as a natural motif in interior and product design, to identify the main principles of its application and aesthetic characteristics. To achieve this goal, the following tasks were set: conduct a study of the hexagonal shape, identify patterns and universality its use; consider examples of the use of hexagon in various spheres of design; analyze the features of the use hexagon from the point of view of aesthetics and functionality; determine the development prospects of the theme of hexagon in modern design. During the study, theoretical and practical aspects of the use of hexagons in design were studied, collected and analyzed examples of their application in interiors and product design. The study revealed the main aesthetic properties of hexagons, their universality and the variety of possible applications.