Branding of the Festival of Contemporary Dramaturgy

Student: Baburin Vadim

Educational Programme: Communication and Digital Design (Master)

Year of Graduation: 2024

Due to some stagnation in performative art, primarily in theater art, it was decided to turn once again to the era of experimentation and new possibilities, namely to the era of media performance development. The paper explores how the development of XX-XXI technologies and, as a result, the emergence of media performance has changed performative art: what new problems are raised in media performance, what opportunities multimedia has given as an artistic tool, how technology has influenced the main features of performative art (spatiality, corporeality, immersiveness). The visual series allows us to trace the changing aesthetics of performative art in the multimedia era. The main question of the study is whether these changes can be called revolutionary or whether media performance is just "the emperor's new clothes".

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