The brand platform of the cultural and research association «MOH»

A visual research on the DIY culture (from the English – do it yourself). During the research, the exploration of the hypothesis question was conducted: does an authentic, underground DIY scene exist? The author concluded that it does exist. The work smoothly transitions from the visual research into the development of the graduation thesis, titled «Brand Platform of the Cultural Research Association «MOH»». Within the thesis, visual and values-based design of a musical lo-fi label and radio is developed. The aim of this association is the creative exchange among independent electronic musicians, sharing their skills and ideas, realized through podcasts, events, and releases. Additionally, the label facilitates the training of aspiring musicians and the expansion of the musical horizon of the Russian independent electronic scene.