A Site-Specific Brand That Creates Products Based on the Study of the City

Student: Kovalenko Vasilina

Educational Programme: Design (Bachelor)

Final Grade: 10

Year of Graduation: 2024

The goals and objectives of the study are to study how life—style media visualize Russia, how this image has changed over time depending on historical and political events taking place in the world, what is the difference between the visualization of Russia in foreign and domestic media. And most importantly, what stereotypes and themes are most often used in filming to convey the image of the country and how these visual "stamps" change over time. An important part of the research is the analysis of documentaries of Russia for fashion magazines. After all, they allow you to touch on important, serious social topics and bring the importance of lifestyle media to a new, international level.

Full text (added May 14, 2024)

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