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Brand of Educational Toys

Student: Kiberova Alyona

Supervisor: Ilya Andreevich Bannikov

Faculty: School of Arts and Humanities

Educational Programme: Design (Bachelor)

Final Grade: 7

Year of Graduation: 2024

Visual Research “Educational Toy or Marketing?" This research project focuses on analyzing the differences between developing toys and traditional ones, as well as evaluating the role of marketing in shaping the perception of a "developing" effect. The study also aims to find possible apparent differences in design and construction methods between developing and traditional toys. The goal of the research is to study the scientific basis of developing toys and determine the degree of their influence on cognitive, emotional, and physical development in children. As a result, It has been noted that modern educational toys are a very advanced tool for child development and they often have a large number of features, which on the one hand can be a positive aspect, but on the other hand, they can also complicate play and limit creativity. Some child educators and psychologists have noticed that the simpler a toy is, the more opportunity for development and creativity it provides. Moreover, these "toys" may not always be traditional toys - they may be household objects, kitchen utensils, natural objects, or any other object that the child can use to create their own play experience.

Full text (added May 14, 2024)

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