Brand Identity and Typeface for Jewellery Studio

The visual research represents an analysis of trends in jewelry design, focusing on the last five years, during which the influence of natural and archaic motifs on contemporary jewelry is examined. Based on artifacts from the past and modern creations of leading jewelry houses such as Cartier, Bulgari, and Tiffany & Co., the work reveals a tendency towards naturalness and a return to historical forms as a response to current global trends. The study also considers the cyclical nature of fashion and its connection with cultural and ecological beliefs. The research findings affirm the relevance of natural and archaic elements in the art of jewelry, which is significant for the development of the Koshkina brand identity and reflects current social trends. The study demonstrates how modern jewelry design turns to nature and history, maintaining a connection with both the past and the present.