Jewerly brand. Strategy, collection development, identity, launch

Student: Mebol`dt Marina

Educational Programme: Design (Master)

Final Grade: 9

Year of Graduation: 2024

This visual study is devoted to the study of the elements, foundations of the Gothic style, artistic objects of this era, as well as modern jewelry in the historical Gothic style. Research objectives: Study the products, concepts, and historical context of the Gothic style, as well as contemporary jewelry in the style and how contemporary designers work with the historical legacy of the Gothic era to gain an understanding of the contemporary visual language of jewelry.

Full text (added May 17, 2024)

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