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Music Video for the Song North Wind by Green Apelsin

Student: Vlasova Darya

Supervisor: Anna Sarukhanova

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Final Grade: 10

Year of Graduation: 2024

A visual study about cultural elements in pop music videos. The study examined exactly what meaning the performers put into making the decision to use folk culture in their music videos. The study includes chapters on representation and cultural appropriation, as well as examines music videos in which musicians interpreted folk culture in their own way. As a result, it became known that folk culture is a frequent theme in the videos of various pop musicians and can be presented in diverse ways.

Full text (added May 14, 2024)

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