The Comparative Analysis of the International Competitiveness of Russian Digital Marketplaces (Cases of “Ozon” and “Wildberries”)

Student: Dzhussoeva Alisa

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Master)

Year of Graduation: 2024

The work is dedicated to the study of the international competitiveness of Russian marketplaces in the current conditions. The paper examines the current state of domestic marketplaces on the international market and analyzes the main factors influencing their competitiveness. Particular attention is paid to a comparative analysis of Ozon and Wildberries (using the McKinsey matrix and SWOT analysis) and identifying the advantages and disadvantages of Russian marketplaces. The work also offers recommendations for improving the competitiveness of domestic marketplaces at the international level. The results of the study can be useful both for domestic marketplaces and for researchers and specialists in the field of e-commerce and international business.

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