Development of a Strategy for Transforming the Business Model of the Supermarket Format Х5 GROUP

This work is devoted to recommendations for developing a strategy for transforming the business model of the X5 GROUP Supermarket format. Considering the fact that the Russian grocery market is now rapidly growing, associated with constant changes in the industry and consumer behavior, with the population’s growing interest in a healthy lifestyle, increased competition in the retail market, the emergence of new types of players, as well as the rapid development of e-commerce, then It is important to be able to respond to these changes in a timely manner and transform the business to new trends in work and service. This work is aimed at finding effective solutions for transforming the existing business model of the Perekrestok X5 Group supermarket. This will allow the Company not only to quickly respond to market changes by offering current prices and product range, but will also ensure sustainable development and competitiveness in the long term. The work will also help to identify new customer needs and determine what measures are necessary to attract and retain existing customers. The knowledge gained will allow supermarkets to adapt to new market realities and increase their competitiveness. The main goal of this work is to develop recommendations for transforming the business model of the X5 GROUP supermarket format, which will improve business efficiency. To achieve this goal, the following tasks were identified: identify external and internal factors influencing the development of the company, assess the level of competition of the TS Perekrestok supermarket chain, analyze consumer satisfaction and identify factors influencing their behavior, develop recommendations for a strategy for transforming the business model of the supermarket format chain of stores TS Perekrestok X5 Group and evaluate its economic efficiency. The methods used in this work include: strategic group mapping, analysis of key success factors using SWOT, and other models, as well as cost-effectiveness calculations using feasibility studies. This work consists of three chapters. The first chapter of them will provide an opportunity to study the theoretical foundations for developing strategies for transforming companies’ business models and assess the attractiveness of the market in which the company operates. The second chapter will discuss the strategic analysis of the TS Perekrestok Company. The third chapter describes the rationale for transforming the business model of the TS Perekrestok Supermarket format, and also calculates the economic efficiency of the technology. As a result, during this work, the set goals and objectives were achieved, and the activities of the Perekrestok retail chain were analyzed. As a result, an optimization solution was proposed, which consists in recommending the introduction of a new business model of a supermarket format in a small format with a sales area of no more than 700 m2 under the Perekrestok Mini brand. As a result, the cost-effectiveness of this solution was analyzed and proven using a feasibility study (Feasibility Study).