Comparative Analysis of the Competitiveness of French Media Companies in the XXI Century

In the 21st century, media companies are increasing their influence, introducing new ways of consuming information, shaping public opinion and cultural norms. They are significant drivers of revenue generation, job creation, and technological innovation, contributing to growth in various industries. Drawing on concepts from competitiveness theory, the study investigates how media companies enhance their competitive advantages within the 21st-century landscape. A comparative analysis of French media companies' competitiveness is conducted using a mixed-methods research design, combining qualitative and quantitative methods. The companies chosen for this study are the most significant French media holdings, operating in the same television, radio, and broadcasting fields – TF1 Group, Canal +, and Group M6. With the help of linear regression, the factors influencing the companies' competitiveness are revealed. The analysis shows that companies benefit from similar strategies and leverage digital technologies implementation, growth through M&A, and unique content creation to maintain relevance and competitiveness in a digitalized and globalized world. Later, the study's results and methods can be applied to different media markets.