Loyalty Program for the SYOSS Brand of LAB Industries: Development of Tactical Marketing Solutions

Student: Olga Korost

Educational Programme: Marketing Management (Master)

Final Grade: 7

Year of Graduation: 2024

This paper raises the issue of developing a loyalty program for the CIES brand of LAB Industries in the context of the marketing mix. As part of the research, a theoretical analysis of literary sources was carried out. The practical part included the analysis of the CESS brand based on the 4P model of the marketing mix. Also conducting qualitative and quantitative research. The result of the work was the development of a comprehensive loyalty program for the CIES brand in the context of the marketing mix, namely its four elements: product, price, placement and promotion.

Full text (added May 15, 2024)

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