Marketing strategy of the SberMarket company : development of marketing tactics solutions

Student: Lika Krivorotko

Supervisor: Anastasia Lukina

Educational Programme: Marketing Management (Master)

Year of Graduation: 2024

The work is devoted to the analysis and development of tactical marketing solutions for the SberMarket company in Nizhny Novgorod. The study consists of an introduction, three chapters, a conclusion and a list of sources used. The first chapter is devoted to the theoretical foundations of tactical marketing. The second chapter contains the analysis necessary to develop tactical marketing solutions for the SberMarket online product delivery service in Nizhny Novgorod. The third chapter provides suggestions for tactical marketing activities and evaluates their effectiveness.

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