Analysis of the Effect of Influence-Marketing on Company's Sales on the Example of School of Online-Fitness #Sekta

Student: Azanova Sofya

Educational Programme: Marketing: Digital Technology and Marketing Communications (Master)

Final Grade: 7

Year of Graduation: 2024

The master's thesis describes a contemporary study in the field of influencer-marketing focused on the impact of social media influencers on commercial outcomes. The work examines the theoretical foundations of influencer-marketing, the classification of influencers, their role in brand promotion, and the specific effects on consumers. The research includes an analysis of the online fitness market, competitors' strategies, and an empirical assessment of the effectiveness of using influencer marketing in the online fitness school #sekta. The results are presented in the form of recommendations for improving influencer-marketing strategies and increasing sales of the studied company.

Full text (added May 15, 2024)

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