Digital Pricing Dynamics of the Online Gaming Industry and its Valuation

Student: Ambati Phaneendra kumar

Educational Programme: Strategic Corporate Finance (Master)

Year of Graduation: 2024

This study explores key factors in the video gaming industry, focusing on the impact of gaming platforms on global sales, genre trends, and the effects of release timing and demographics. Findings reveal significant differences in sales across platforms, underscoring the importance of platform selection for developers and publishers. The study analyses historical trends to understand changing genre popularity and its influence on revenue. It also examines how release timing and genre affect game revenue, offering strategic insights for optimising sales. Demographic differences highlight varying preferences and behaviours among gamers, aiding targeted marketing efforts. Overall, the research provides valuable data-driven recommendations for industry stakeholders to navigate the evolving market.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses