The Impact of Digital Platforms on Business Transformation: Analysis of Value Creation Chains

Student: Gubajdullina Dilyara

Educational Programme: Economic Analysis (Master)

Year of Graduation: 2024

The scientific work is devoted to the analysis of value chains, influenced by the development of digital platforms, which play a key role in the development of the company market in modern Russia. The work also examines the impact of competition using digitalization and technological innovation. The study provides a comparative analysis of the features of digital transformation using platforms using the example of Russian and foreign companies. Using linear regression, the impact of digital platforms on global trade is examined. The last chapter examines the prospects for the development of digital platforms on the world stage and provides a comparative analysis of the regulation of digital platforms in different countries, including the state’s attitude to these aspects.

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