The Role of Art-based Practices in Global Business Sustainability

The pursuit of global business sustainability necessitates innovative approaches. This study explores the role of art-based practices in driving positive environmental and social change within organizations. By examining the existing art-based sustainable practices within Telecommunications and IT industries, the research investigates how art can be leveraged to achieve sustainability goals. The findings reveal that art-based practices can raise awareness about social and environmental issues, unite people and help to integrate ESG agenda into mass culture. These insights contribute to the theoretical understanding of business sustainability by demonstrating the potential of art to promote stakeholder engagement. Furthermore, the research offers practical implications for businesses seeking to integrate art into their sustainability strategies. By incorporating art-based initiatives, businesses can foster a more holistic approach to sustainability that resonates with employees and stakeholders. Overall, this research highlights the transformative power of art in driving businesses towards a more sustainable future.