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Digitalisation Strategy Development for IT/IS Distributor

Student: Alexey Kukudzhanov

Supervisor: Natalia Dneprovskaya

Faculty: Graduate School of Business

Educational Programme: Business Informatics: Digital Enterprise and Information Systems Management (Master)

Year of Graduation: 2024

The work examines an organization that carries out project distribution in the Russian information security and IT markets; the goal of the work is to develop a strategy for its digitalization that is consistent with the company’s current business development plans and takes into account market changes and trends in 2022-2024. The first chapter of the work provides a detailed description of the company’s activities and its business analysis, including a description of its role within the distribution sales channel, drawing up the current business model, building an organizational chart and a model of the external environment, carrying out an analysis of key success factors, Porter’s five forces , PESTEL analysis. A strategic analysis is carried out and the company’s strategic goals are determined, a current map of the company’s business processes is constructed, individual business processes are detailed and their bottlenecks are examined, after that a layer-by-layer model of the current enterprise architecture is compiled. In the second chapter of the work, a digitalization strategy is proposed - business requirements and technological requirements for the solution are formed, and the system proposed for implementation is described. Target process map and process models are constructed, their changes in the context of platform implementation are detailed, and a layer-by-layer model of the target enterprise architecture is provided. In the third chapter, a plan for the implementation of the proposed digitalization project of the company is developed - a transition model is built, KPIs are developed to assess the effectiveness of the implementation of digitalization initiatives, and a project plan is presented. The work consists of an introduction, three chapters, a conclusion, a list of references, and an appendix. The work contains of 180 pages, 58 figures and 18 tables.

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