Development of an Algorithm for the Application of Price Promo Mechanics for Marketplaces

Student: Natalia Kuzmina

Educational Programme: Electronic Business and Digital Innovations (Master)

Final Grade: 7

Year of Graduation: 2024

This work is a study of the impact of price promo mechanics on users and the e-commerce market. The purpose of the study is to evaluate the effectiveness of various price promo mechanics, as well as to identify practical aspects of the use of price promo mechanics in online trading. The paper analyzes the impact of price promotions on consumer behavior, their preferences and reaction to price changes. Based on the conducted research, recommendations are formulated to optimize the use of price promo mechanics in order to increase conversion, retain customers and strengthen the position of companies in the e-commerce market. The results obtained can be used to develop more effective pricing strategies and marketing campaigns in online trading.

Full text (added May 15, 2024)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses