The Strategy of Toothpaste Brand Introducing to Kazakhstan Market: Marketing Budget Development

Student: Broslavskaya Vanda

Educational Programme: Marketing Management (Master)

Year of Graduation: 2024

The relevance of the topic is due to the peculiarity of budget planning in the implementation of the strategy for entering the foreign market of a product into a foreign market, the presence of cultural characteristics and competition. Developing the right marketing budget is a key factor in attracting consumers, creating competitive advantages and successfully mastering the market.

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