International Market Entry Strategy Development (The Case of Turkish Company ABC Deterjan In Russia)

Student: Bazarova Aysenem

Educational Programme: Master's Programme International Management (Master)

Year of Graduation: 2024

This study examines the market entry strategy development of a Turkish company, ABC Detrjan, in the Russian market. With a focus on the dynamic and challenging environment of international business, the research investigates the selection and implementation of entry modes by ABC Detrjan to penetrate the Russian market successfully. The theoretical framework integrates concepts of market entry strategies, foreign market commitment, and decision-making processes in international business. Through a case study approach, utilizing primary and secondary data sources, the study analyzes ABC Detrjan's strategic decision-making process and the factors influencing its market entry strategy in Russia. The findings contribute to the existing literature on market entry strategies and offer practical insights for companies seeking to expand into foreign markets, particularly in Russia.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses