Development of the Concept and Management Model of a Digital Product to Enhance User Experience in the Entertainment Industry

Student: Volkova Kseniia

Supervisor: Pavel Voloshchuk

Educational Programme: Digital Product Management (Master)

Year of Graduation: 2024

This thesis explores practical and theoretical aspects essential for defining the concept and minimum viable product (MVP) in digital product management. The study identifies the core product objective: to facilitate users in organizing meetings with acquaintances, colleagues, or friends seamlessly. Key performance indicators (KPIs) and an NSM metric were proposed for product health evaluation. Use cases were developed, and MVP key features were identified using the Kano model. A product management model was described alongside a business model incorporating competitor monetization strategies. Three monetization models were selected for the soft-MVP launch targeting loyal users.

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