Branding of the Construction Company Collaboration

The topic of my diploma was the rebranding of the launching construction company "COLLABORATION", so in my visual research I want to explore the interaction of typography in the architecture of different parts of the world. I want to find parallels between the visual language of signage from many different cultures and points on the planet. For my research I have taken the USA, Asia, USSR and Europe. Signage as a stand-alone object; Signage that complements an architectural structure. Or signage that is embedded in the environment, hence the cultural code of that part of the world. Different parts of the world have their own visual approaches to creating graphic design, communicating with a variety of people. What but an advertising sign is the most common design object that the average person sees every day on the streets of their city?