Marketing Solutions to Attract a Young Female Audience to a Brand of Fashionable Outdoor Clothing

Student: Zaydenvarg Valeriya

Educational Programme: Marketing: Digital Technology and Marketing Communications (Master)

Year of Graduation: 2024

The thesis examines the most effective marketing communication tools for a brand of fashion outdoor clothing in order to attract a young female audience. The thesis identifies the main features and trends of the fashion clothing market, analyzes the behavior of consumers, the characteristics of their preferences and needs. The author proposed recommendations for creating effective marketing communications for a brand of fashion outdoor clothing.

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