Legal Regulation of Social Advertising in Russia: History, Current Problems and Prospects

Paper research is devoted to the study of the main regulatory and legal aspects in the field of social advertising for the state, business and the non-profit sector. The work presents a comprehensive analysis of the history of the development of legal regulation of social advertising in Russia, describing the key points of the formation of legislation. The issues related to the urgent problems faced by the direct participants in the field of social advertising - public authorities, business and the non-profit sector - are discussed. The ratio of regulation of social advertising depending on the formats is analyzed. Special attention is paid to the current state of regulatory regulation of social advertising, the impact of the package of amendments to the Federal Law "On Advertising" and other regulatory legal acts is analyzed. The paper considers the prospects for further development of the legal regulation of social advertising in Russia. The author analyzes the international experience of regulatory regulation of social advertising in order to determine the best practices. The author pays special attention to the issue of the possibility of improving legislation in terms of regulating social advertising, and examines the initiatives of legislative changes in 2024 in order to increase the effectiveness of regulation. The result of the research work is recommendations for improving the regulatory mechanism in the field in Russia. Special attention is paid to the issue of the balance of regulatory regulation and self-regulation of the industry.