Social Sexual Behavior and Firm Performance: The Role of Founder’s Self-esteem

Student: Amarantov Ivan

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management and Analytics for Business (Master)

Final Grade: 8

Year of Graduation: 2024

This article is seeking to analyze the relationship between social sexual behavior and firm performance considering effect of founder’s personal characteristics, which in this work is self-esteem, as well as cultural differences. Relying on Upper echelon theory and Social information processing theory and using data from Global University Entrepreneurial Spirit Students' survey (GUESSS) this study explores the mediating role of founder self-esteem on social sexual behavior-firm performance connection and moderating role of gender egalitarianism on relationship between founder self-esteem and social sexual behavior. Findings of this study declares that founder traits and cultural differences influence association between social sexual behavior and firm performance. Implications are discussed in both theory and practice. Keywords: Social sexual behavior, firm performance, founder self-esteem, gender egalitarianism, entrepreneurship

Full text (added May 16, 2024)

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