Digital Product Development for inFormation and Knowledge Management: Project Effectiveness Assessment and Risk Analysis

The purpose of this work is to develop the concept of a digital product to improve the efficiency of working with information by effectively structuring the stored information and simplifying the process of finding the necessary data. In the process of general work on creating the product concept, an analysis of effectiveness and risks was carried out, and an investment strategy for bringing the product to market was developed. As part of the study of project effectiveness and risk assessment, the following results were obtained: - the unit economics of the project have been calculated and its viability has been proven; - financial modeling of the project was carried out using the discounted cash flow (DCF) method, the discount rate and the main metrics of financial efficiency were calculated: net cash flow (NPV), internal rate of return (IRR); - PESTEL analysis of the external environment was carried out; - an extended SWOT analysis of the project was carried out; - project risks were identified, the impact of risks on project metrics was analyzed, the most critical risks were selected, and a strategy for working with them was determined; - scenario planning was carried out, negative and positive scenarios for the development of parameters affecting the project were described, financial and economic modeling was carried out for each scenario; - an investment assessment of the project was carried out using various approaches: profitable, comparative and costly; - the investment strategy has been determined, the mechanisms for attracting investments in equity capital and the possibilities of additional financing have been described. The practical value of the work lies in the set of specific scenarios and recommendations necessary for the project team to achieve higher efficiency in the development and launch of a digital service on the market.