Oral Care Category Consumer Attraction Strategy Development

The majority of population suffers from dental health issues which has to do with poor nutritional habits and population ageing. Owing these factors, power toothbrush market demonstrated year-on-year and had huge growth potential. After 2022 crisis, followed by consumer purchasing habits & competitive landscape change, researchers are yet to find out how to attract new consumers to the low-penetrated power toothbrush category. This research is aimed at studying existing consumer attraction marketing strategies in order to develop a marketing strategy for Soocas powerbrush brand. This research conducts oral care & power toothbrush market analysis, defines market share leaders best-practices and conducts an empirical study to identify the factors affecting power toothbrush purchase decision. The research resulted in the development of Soocas power toothbrush brand marketing strategy and recommendations for marketing mix enhancements that will help attract consumers