Tools to Increase Sales Conversion (from the Lead to the First Trip) of the Yandex Go for Business Product

This work is devoted to the analysis of tools to increase sales conversion, through the analysis of an existing sales funnel in the established but constantly growing business of Yandex, RideTech unit, Taxi product for business. It is important to note that this funnel reflects the customer's entry into the product - from the formation of the lead to the first trip (conversion). Thus, in an existing product, when the funnel for coverage is constantly expanding, and the conversion rate is growing disproportionately to the input or stagnating, you need to look for other ways to increase conversion (lead on the first trip). This not only means to modernize and expand the reach funnel through competent work on the selection of promotion channels and segmentation, but also to adjust the customer's path through the funnel, through the development of communication tools to increase sales conversion (from the lead to the first trip), as part of the modernization of customer interaction strategy models based on data analysis of the existing funnel.