Startup as a Diploma: Development of MVP and Management Model in Order to Create a Digital Product for the Ordering of Soft Drinks for the HoReCa Market

Topic: Startup as a diploma: development of MVP and management model in order to create a digital product for the ordering of soft drinks for the HoReCa market Research Object: Unmet user needs when consuming non-alcoholic beverages in the HoReCa market Research Subject: Consumption of non-alcoholic beverages in the HoReCa market Research Goal: To define the composition of MVP and develop a business model for a digital product Research Tasks: 1. Define the main purpose of the launch and key MVP indicators 2. Develop key user stories 3. Determine key MVP features 4. Create a launch plan and identify risks of MVP launch 5. Develop a business model for the digital product in the coffee market Brief summary of the content of the graduation qualification work: During the research, the composition of MVP was defined and a business model for a digital product was developed to meet the needs of the HoReCa market for coffee pre-ordering. To achieve the set goals and tasks, tools and methods were selected, which are further detailed in methodological recommendations, suitable for a quick and quality solution to the task. The MVP model includes a mobile application for users and a web application for coffee shops. The purpose of launching MVP is to create a basic platform for finding coffee shops and placing pre-orders. Key functions, user stories, and MVP launch plan were identified. Launch risks were analyzed, and a risk management strategy was developed. The product's business model is based on commissions from coffee shop partners for each transaction through the platform. The work serves as a basis for architecture development, product launch, with subsequent refinement and development in accordance with feedback from users and partners.