Startup as a Diploma: Creating a Digital Product in the Traveltech Field. Analysis of the Market Situation, Business Goals and Objectives

Student: Gleb Kagantsov

Educational Programme: Digital Product Management (Master)

Year of Graduation: 2024

The research work is devoted to the analysis of the potential of the TravelTech market in the Russian Federation. Studying the trends of the target market made it possible to analyze key consumer requests and compare the product being developed with existing competitors' products in order to determine the prospects for developing a digital product "There is a plan!" in the TravelTech market in the Russian Federation. In addition, the work contains a detailed description of the key trends of the market under study, a comparison of the identified segments and a selection of primary and secondary segments for the product being developed. As a result of the analysis, the goals and objectives of the business for the digital product "There is a plan!" were formulated, as well as two options for the development of the project after reaching the break-even point.

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