Startup as Diploma: Introducing a Digital Product to the Tourism Market in Russia: Digital Product Management in Tourism

Student: Roman Kozlov

Educational Programme: Digital Product Management (Master)

Final Grade: 7

Year of Graduation: 2024

This work analyzes existing business models used to manage digital products. Based on it, the optimal monetization method was chosen for a service aimed at finding a companion for going to events together. Tools for formalizing a business model were also considered, of which Lean Canvas was found to be the most suitable due to its flexibility and iterativeness.

Full text (added May 17, 2024)

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