"Pocket Chef" Digital Product Management Model for Video Recognition in Selecting Recipes. Planning Marketing Activities. Economic and Risk Analysis

Student: Valeriy Zhirnov

Educational Programme: Digital Product Management (Master)

Final Grade: 8

Year of Graduation: 2024

The graduate work “The concept of launching a digital product for video recognition for selecting “pocket chef” recipes. Planning and evaluating marketing activities for the launch of a product. Evaluating the effectiveness of the project and risk analysis” describes the concept of promotion and the economic efficiency of a mobile application for generating recipes from videos. The total number of pages of the thesis is 56. The graduate work is divided into general (1 chapter) and individual (2 and 3 chapters) parts. The purpose of the work is to draw up a concept for promoting the product and evaluate the effectiveness for the further launch of the product.

Full text (added May 17, 2024)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses