Visualization of Female Beauty in Russian Cosmetic Brands' Media

Student: Avdonina Vasilisa

Educational Programme: Culture Studies (Master)

Year of Graduation: 2024

The scientific study is dedicated to analyzing the visualization of women's beauty on the media platforms of Russian cosmetic brands, focusing on its impact as a symbol of social and economic status in contemporary society. The aim of the research is to identify key patterns in the formation of beauty standards and to study the factors influencing them through qualitative content analysis and case studies, using empirical data from media platforms. The study is enriched with theoretical perspectives on gender and culture and seeks to prove the hypothesis that the stereotypical visualization of women's beauty shapes public perceptions and behavioral standards.

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