Development of a Digital Solution for Implementing the Split Payment Function in Applications: a Digital Product Management Model

Student: Oleg Makeev

Supervisor: Pavel Voloshchuk

Educational Programme: Digital Product Management (Master)

Year of Graduation: 2024

The diploma project on the topic "Development of a digital solution for implementing the split payment function in applications: a digital product management model" contains 61 pages of text, 3 figures, 50 sources used Keywords: Business model, Lean Canvas, Digital product, BNPL, E-commerce. The object of the study is a digital product management model. The subject of the study is the analysis of digital product management models and their formalization The work was carried out in accordance with modern principles of analysis and definition of the target business model, based on the Lean Canvas framework, taking into account the trends of 2024 The practical value of this work lies in the ability to implement a shared shopping cart service in the application, using research and analysis of the most appropriate business model and its formalization in the final qualifying work.

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