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  • Startup as a Diploma: Concept of Digital Product Recipe AI for the Mobile Application "Perekrestok" by X5 Group: Audience Research and Identification of Unmet Customer Needs, Project Performance Evaluation

Startup as a Diploma: Concept of Digital Product Recipe AI for the Mobile Application "Perekrestok" by X5 Group: Audience Research and Identification of Unmet Customer Needs, Project Performance Evaluation

Student: Evzman Ekaterina

Supervisor: Vasily Kornilov

Faculty: Graduate School of Business

Educational Programme: Digital Product Management (Master)

Year of Graduation: 2024

This work investigated the food preparation process to find a digital solution for a food retailer to help customers fulfil their uncovered needs. An appropriate solution was found and detailed by the project team.

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